February 12, 2014
Quick Reads: Six in 60

used-cars 1. Lease Returns to Create Used Car Glut

Edmunds Q4 2013 Used Car Mar­ket Report just came out on Feb­ru­ary 11th.

Found that year-over-year used car prices are falling & could fall another 2% in next year.


nissan-display 2. Nissan Struggling & Stretching for Global Profit

Nis­san enjoyed 57% increase in profit in last quar­ter of 2013.

Weak yen, boom­ing sales off­set weak prof­itabil­ity in major markets.


Wall Street Journal
hacking 3. Small Dealers May Be Easy to Hack

Small busi­nesses & small auto deal­ers have become easy tar­gets for cyber attackers.

Mostly due to lack­adaisi­cal pro­tec­tions, accord­ing to the CTO at McAfee.


Financial Times

VIDEO: A Lot Has Changed in Lending

Non credit bureau data pro­vides insights to make credit deci­sions based on alter­na­tive pay­ments. And these cus­tomers are prof­itable and loyal.

VIDEO: A Return to 'Normalcy'
  An Aggressive Auto Lending Market

We’re see­ing a return to nor­malcy in the used car mar­ket, with sup­plies grow­ing and prices depre­ci­at­ing. And in this mar­ket, it’s easy to be aggressive.

VIDEO: Popular Super Bowl Ad
  Toyota’s Highlander Ad: Terry Crews and the Muppets

Room for a whole flock of chick­ens, Terry Crews, a grand piano and the Mup­pets, but no room for bor­ing. Sing along and see the all-new Toy­ota High­lander in the roomi­est Big Game Ad of all time!

More Six in 60

appraising-used-vehicle 4. Where’s the Best Place to Shop for a Used Vehicle?

Major deal­ers are find­ing out that the best place to find a used car is in the ser­vice lane.

Find the hot cars owned by cus­tomers, invite them to come in for ser­vice, then Bingo.


Zurich 5. Change in Zurich Strategy to Growth Means Taking Risks

A big strate­gic switch in insur­ance under­writ­ing has come to Swiss Insurer Zurich.

Shift is from mit­i­gat­ing risk & cling­ing to sta­bil­ity to invest to attain­ing growth. 


mercedes 6. “Relatability” Theme in Car Ads Sells Safety & Performance

The themes in car ads (and other ads) must con­nect with prospec­tive buyers.

And that means ads need to res­onate with real life sit­u­a­tions.


Doing It Right  

How can deal­ers more effec­tively com­mu­ni­ca­tion with their customers?

Stay­ing in con­tact and com­mu­ni­cat­ing with cus­tomers are ongo­ing chal­lenges. The solu­tion is to pro­vide com­mu­ni­ca­tion tools to deal­ers that enable them to reach out to cur­rent cus­tomers, poten­tial cus­tomers, and online leads through their pre­ferred mode of communication.

What DMS Sys­tems are pro­vid­ing the abil­ity to com­mu­ni­cate the way their cus­tomers prefer?

DMS sys­tems that offer an inno­v­a­tive mar­ket­ing and com­mu­ni­ca­tions solu­tion to dealer cus­tomers, like Autosoft, are enabling deal­ers to reach out to cur­rent cus­tomers, poten­tial cus­tomers, and online leads through their pre­ferred mode of communication.

Autosoft, Inc., one of the lead­ing national dealer solu­tions providers, has met this need by just announc­ing a part­ner­ing agree­ment with SimplyCast.com to co-market their Sim­ply­Cast 360 Automa­tion Man­ager dig­i­tal mar­ket­ing plat­form to Autosoft customers.

The Solu­tion to another prob­lem: No Shows

In addi­tion to the com­plete dealer man­age­ment sys­tem pro­vided by Autosoft, Sim­ply­Cast 360 helps auto­mo­tive deal­er­ships reduce no-shows with appoint­ment reminders, pro­vides tar­geted mes­sages for each cus­tomer based on their pref­er­ences, and offers ser­vice reminders and exclu­sive pro­mo­tions based on vehi­cle type and pur­chase date

FIND OUT MORE about what this co-marketing arrange­ment between Autosoft and Sim­ply­Cast 360 can do for your dealership.


Build a Better Dealership

best-practicesAuto Dealer Internet Best Practice Tips

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

Smart Thinking - Pass It On  

The awards are given for dis­tinc­tion in out­stand­ing cus­tomer ser­vice based upon cus­tomers’ reviews of their deal­er­ship expe­ri­ences shared on DealerRater’s web site.

The 2014 award win­ners demon­strated con­sis­tently high Pow­er­Score rat­ings for cus­tomer sat­is­fac­tion, plac­ing them in the top of their class.  The Pow­er­Score is deter­mined using a Bayesian algo­rithm that fac­tors the dealership’s aver­age Deal­er­Rater con­sumer rat­ing and the total num­ber of reviews writ­ten about the deal­er­ship dur­ing the 2013 cal­en­dar year.

The deal­er­ship must also have had at least twenty-five (25) new reviews writ­ten on DealerRater’s web site dur­ing the 2013 cal­en­dar year and an aver­age rat­ing greater than 4.0 (cal­cu­lated monthly), with 5.0 as the high­est pos­si­ble score.

•  The high­est honor is pre­sented to Bozard Ford Lin­coln of St. Augus­tine, Florida as over­all 2014 Dealer of the Year.  A family-owned and oper­ated deal­er­ship since 1949, this excep­tional dealer received 982 reviews and earned a twelve-month aver­age Pow­er­Score™ of 4.89 out of 5.0 in 2013.

•  Cap­i­tal GMC Buick Cadil­lac of Regina, Saskatchewan is awarded as the top 2014 Cana­dian Dealer of the Year.  With an impres­sive 699 reviews in 2013, the deal­er­ship pro­duced a twelve-month aver­age Pow­er­Score of 4.80, the high­est score of all Cana­dian dealers.

“We con­grat­u­late all 2014 Dealer of the Year win­ners,” said Chip Grueter, founder and chief tech­nol­ogy archi­tect of Deal­er­Rater.  “With the ever-growing sig­nif­i­cance of deal­er­ship reviews in the car-buying process, this year’s win­ning deal­er­ships will be able to bet­ter dif­fer­en­ti­ate them­selves for com­pet­i­tive gain over other deal­ers across North America.”

The com­plete list of win­ners is avail­able on DealerRater.com.

Dealer Resources 
Looking for the Best Leads in the business?
Helping dealers manage their reputation.
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.

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