February 25, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

uaw story 1. UAW Money Struggles Make Detroit Automakers Anxious

The United Auto Work­ers’ mem­ber­ship and dues are down sharply from just six years ago.

The union suf­fered a stun­ning defeat this month when it tried to orga­nize a Ten­nessee fac­tory run by labor-friendly Volkswagen.

GET THE DETAILS


Detroit Free Press
focus 2. Best-Selling Ford Focus Compact Gets Makeover

The world’s most pop­u­lar car  gets a major revamp to help it bet­ter fit in with the rest of Ford Motor Co.’s vehi­cle lineup.

Ford intro­duced the five-door hatch­back Focus at the Geneva Motor Show. The four-door ver­sion will debut at the New York Auto Show in April.

GET MORE DETAILS:


Detroit News
2014frontier_653 3. Nissan Recalls Frontier Pickup Over Fire Hazard

Nis­san Motor Co is recall­ing 16,838 Fron­tier pickup trucks in North Amer­ica to address an elec­tri­cal issue that could cause a fire.

Doc­u­ments filed with U.S. safety reg­u­la­tors say cir­cuit breaker may have been installed incor­rectly poten­tially caus­ing an elec­tri­cal short and fire.

GET MORE DETAILS


Reuters
bob-graham

VIDEO: Used Car Market - The Ride is Over

The last 4–5 years was the best used car mar­ket we’ve ever seen, but now the ride is over. Now an increased sup­ply is putting down­ward pres­sure on price, but luck­ily there’s good retail demand.

VIDEO: Cool Car Commercial
vw-the-force
  Volkswagen’s ‘The Force’
 

A pint-sized Darth Vader uses the Force when he dis­cov­ers the all-new 2012 Pas­sat in the dri­ve­way. This award-winning com­mer­cial first aired dur­ing the 2011 Super Bowl.

BLOG: Automotive Digestibles
vw-announcement
  “All is Lost” or Not for UAW? — How Now to Be the Comeback Kids
 

The Sit­u­a­tion: The UAW lost the vote to union­ize the VW Pas­sat plant in Chattanooga.

By how much did they actu­ally lose? Really on by 86 votes which means if 44 work­ers changed their vote in favor of the union, the UAW would be “in the plant” and back on the Amer­i­can labor scene.

More to real­ize & know: 165 work­ers declined to vote. What if the vote would have been com­pul­sory? Why did they not par­tic­i­pate? After all, they had 3 days to cast a vote.

Get the skinny on why the UAW actu­ally lost — and what this really means.





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

suvs 4. New Chevy, GMC SUVs to Achieve Up to 23 MPG

Gen­eral Motors Co.’s new lineup of full-size sport util­ity vehi­cles will achieve up to 23 miles per gallon.

GM unveiled its new fam­ily of full-size SUVs late last year.

GET MORE DETAILS:

automotive-advertising (1) 5. Dealers Must be More Careful About Advertising

Recent buzz in dealer cir­cles: two stores that got nailed by FTC for mak­ing bad, mis­lead­ing ads.

Set­tling charges by FTC for alleged decep­tive adver­tis­ing is costly, embar­rass­ing, and time-consuming for dealerships.

GET THE DETAILS

stopping-cyberattacks 6. Prep for Cyberattack — Ways to Protect Your Data

Last week, the White House issued vol­un­tary guide­lines for com­pa­nies (includ­ing deal­ers) to help fend off cyberattacks.

Guide­lines were intended for util­i­ties, cell­phone tow­ers, and banks – but they really apply to all companies.

 GET MORE DETAILS

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

Par­tic­i­pat­ing is as easy as 1–2-3!

Only NADA and ATD mem­bers are eli­gi­ble to participate.

There is no cost to par­tic­i­pate in the 2014 NADA Deal­er­ship Work­force Study.

Par­tic­i­pa­tion is the only way for you to receive:

Ben­e­fits include:

  • Annual dealer-specific com­par­i­son reports for 60 deal­er­ship job positions
  • Expanded mar­ket area infor­ma­tion includes turnover, reten­tion, and other key work­force metrics
  • Stream­lined data col­lec­tion process includes sur­vey and pay­roll file upload

Par­tic­i­pate now—participation win­dow ends April 30, 2014

Ques­tions? Email WorkforceStudy@nada.org or call 800.557.6232 .

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

salesDealers Boost Online Visibility to Increase Service Business

Recent stud­ies show that online searches for auto repair and main­te­nance have grown 66 per­cent in the past three years, and have even sur­passed growth in car and truck searches by eight per­cent in the past year alone.

In response, Deal­er­Rater has added mul­ti­ple new fea­tures to its Cer­ti­fied Ser­vice Cen­ter Pro­gram.

The addi­tional fea­tures include expanded sec­tions on Cer­ti­fied Ser­vice Cen­ter Review Pages for:

  • ameni­ties
  • hours
  • mul­ti­ple photos
  • ser­vice specials
  • coupons with auto-renewing expirations,
  • high­light top-reviewed ser­vice and parts employees.

Ser­vice Cen­ter Review Pages will also now be avail­able on DealerRater’s mobile-optimized site.

“As con­sumers shift their searches for local main­te­nance and repair options online, deal­ers have to man­age their rep­u­ta­tions through the Inter­net if they hope to stand apart from com­peti­tors,” said Chip Grueter, founder and chief tech­nol­ogy archi­tect at Deal­er­Rater. “The suite of tools offered in our Cer­ti­fied Ser­vice Cen­ter Pro­gram enable deal­ers to boost the online vis­i­bil­ity of their ser­vice busi­ness in order to attract more cus­tomers and increase revenue.”

For more infor­ma­tion, please visit www.DealerRater.com or call 800–266-9455.

Smart Thinking - Pass It On  
USED VEHICLE INVENTORY

Ricky Beggs
Edi­to­r­ial Direc­tor
Black Book

The expected price drop of 13.5% this year ver­sus 12.8% last year is expected to con­tinue. This pat­tern is being off­set for the next cou­ple of months as buy­ers use tax rebate checks to pur­chase used cars dur­ing “tax buy­ing sea­son.” Black Book has been com­pil­ing and report­ing on data for four vehi­cle seg­ments that may show price increases in the near-term.

Here’s Black Book’s detailed report on four key used car seg­ments to watch

Entry-Level Cars Led All Seg­ments in Price Gains in March-April 2013:
Con­tin­ued gas price sta­bi­liza­tion makes it dif­fi­cult to repeat least year’s 1.5% increase.

Com­pact Cars Saw 1% Increase Last Year After 5% Decline for 3 Months:
Increased sup­ply in mar­ket might make a repeat price increase dif­fi­cult this year.

Mid-Size Pickup Trucks Increased by 0.7% March 1 – May 1 Last Year:
Con­trary to com­pact cars, prices should increase this year even with lower supply.






Dealer Resources 
Autobytel
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DealerRater.com
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OneCommand
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AutoTrader.com
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Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




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