February 25, 2014
Quick Reads: Six in 60

uaw story 1. UAW Money Struggles Make Detroit Automakers Anxious

The United Auto Work­ers’ mem­ber­ship and dues are down sharply from just six years ago.

The union suf­fered a stun­ning defeat this month when it tried to orga­nize a Ten­nessee fac­tory run by labor-friendly Volkswagen.


Detroit Free Press
focus 2. Best-Selling Ford Focus Compact Gets Makeover

The world’s most pop­u­lar car  gets a major revamp to help it bet­ter fit in with the rest of Ford Motor Co.’s vehi­cle lineup.

Ford intro­duced the five-door hatch­back Focus at the Geneva Motor Show. The four-door ver­sion will debut at the New York Auto Show in April.


Detroit News
2014frontier_653 3. Nissan Recalls Frontier Pickup Over Fire Hazard

Nis­san Motor Co is recall­ing 16,838 Fron­tier pickup trucks in North Amer­ica to address an elec­tri­cal issue that could cause a fire.

Doc­u­ments filed with U.S. safety reg­u­la­tors say cir­cuit breaker may have been installed incor­rectly poten­tially caus­ing an elec­tri­cal short and fire.



VIDEO: Used Car Market - The Ride is Over

The last 4–5 years was the best used car mar­ket we’ve ever seen, but now the ride is over. Now an increased sup­ply is putting down­ward pres­sure on price, but luck­ily there’s good retail demand.

VIDEO: Cool Car Commercial
  Volkswagen’s ‘The Force’

A pint-sized Darth Vader uses the Force when he dis­cov­ers the all-new 2012 Pas­sat in the dri­ve­way. This award-winning com­mer­cial first aired dur­ing the 2011 Super Bowl.

BLOG: Automotive Digestibles
  “All is Lost” or Not for UAW? — How Now to Be the Comeback Kids

The Sit­u­a­tion: The UAW lost the vote to union­ize the VW Pas­sat plant in Chattanooga.

By how much did they actu­ally lose? Really on by 86 votes which means if 44 work­ers changed their vote in favor of the union, the UAW would be “in the plant” and back on the Amer­i­can labor scene.

More to real­ize & know: 165 work­ers declined to vote. What if the vote would have been com­pul­sory? Why did they not par­tic­i­pate? After all, they had 3 days to cast a vote.

Get the skinny on why the UAW actu­ally lost — and what this really means.

More Six in 60

suvs 4. New Chevy, GMC SUVs to Achieve Up to 23 MPG

Gen­eral Motors Co.’s new lineup of full-size sport util­ity vehi­cles will achieve up to 23 miles per gallon.

GM unveiled its new fam­ily of full-size SUVs late last year.


automotive-advertising (1) 5. Dealers Must be More Careful About Advertising

Recent buzz in dealer cir­cles: two stores that got nailed by FTC for mak­ing bad, mis­lead­ing ads.

Set­tling charges by FTC for alleged decep­tive adver­tis­ing is costly, embar­rass­ing, and time-consuming for dealerships.


stopping-cyberattacks 6. Prep for Cyberattack — Ways to Protect Your Data

Last week, the White House issued vol­un­tary guide­lines for com­pa­nies (includ­ing deal­ers) to help fend off cyberattacks.

Guide­lines were intended for util­i­ties, cell­phone tow­ers, and banks – but they really apply to all companies.


Doing It Right  

Par­tic­i­pat­ing is as easy as 1–2-3!

Only NADA and ATD mem­bers are eli­gi­ble to participate.

There is no cost to par­tic­i­pate in the 2014 NADA Deal­er­ship Work­force Study.

Par­tic­i­pa­tion is the only way for you to receive:

Ben­e­fits include:

  • Annual dealer-specific com­par­i­son reports for 60 deal­er­ship job positions
  • Expanded mar­ket area infor­ma­tion includes turnover, reten­tion, and other key work­force metrics
  • Stream­lined data col­lec­tion process includes sur­vey and pay­roll file upload

Par­tic­i­pate now—participation win­dow ends April 30, 2014

Ques­tions? Email WorkforceStudy@nada.org or call 800.557.6232 .


Build a Better Dealership

salesDealers Boost Online Visibility to Increase Service Business

Recent stud­ies show that online searches for auto repair and main­te­nance have grown 66 per­cent in the past three years, and have even sur­passed growth in car and truck searches by eight per­cent in the past year alone.

In response, Deal­er­Rater has added mul­ti­ple new fea­tures to its Cer­ti­fied Ser­vice Cen­ter Pro­gram.

The addi­tional fea­tures include expanded sec­tions on Cer­ti­fied Ser­vice Cen­ter Review Pages for:

  • ameni­ties
  • hours
  • mul­ti­ple photos
  • ser­vice specials
  • coupons with auto-renewing expirations,
  • high­light top-reviewed ser­vice and parts employees.

Ser­vice Cen­ter Review Pages will also now be avail­able on DealerRater’s mobile-optimized site.

“As con­sumers shift their searches for local main­te­nance and repair options online, deal­ers have to man­age their rep­u­ta­tions through the Inter­net if they hope to stand apart from com­peti­tors,” said Chip Grueter, founder and chief tech­nol­ogy archi­tect at Deal­er­Rater. “The suite of tools offered in our Cer­ti­fied Ser­vice Cen­ter Pro­gram enable deal­ers to boost the online vis­i­bil­ity of their ser­vice busi­ness in order to attract more cus­tomers and increase revenue.”

For more infor­ma­tion, please visit www.DealerRater.com or call 800–266-9455.

Smart Thinking - Pass It On  

Ricky Beggs
Edi­to­r­ial Direc­tor
Black Book

The expected price drop of 13.5% this year ver­sus 12.8% last year is expected to con­tinue. This pat­tern is being off­set for the next cou­ple of months as buy­ers use tax rebate checks to pur­chase used cars dur­ing “tax buy­ing sea­son.” Black Book has been com­pil­ing and report­ing on data for four vehi­cle seg­ments that may show price increases in the near-term.

Here’s Black Book’s detailed report on four key used car seg­ments to watch

Entry-Level Cars Led All Seg­ments in Price Gains in March-April 2013:
Con­tin­ued gas price sta­bi­liza­tion makes it dif­fi­cult to repeat least year’s 1.5% increase.

Com­pact Cars Saw 1% Increase Last Year After 5% Decline for 3 Months:
Increased sup­ply in mar­ket might make a repeat price increase dif­fi­cult this year.

Mid-Size Pickup Trucks Increased by 0.7% March 1 – May 1 Last Year:
Con­trary to com­pact cars, prices should increase this year even with lower supply.

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