February 10, 2014
Quick Reads: Six in 60

truck-market 1. Used Truck Market Bumpy & Lux Cars Melting

All used trucks took a hit in value in Jan­u­ary. Lux­ury cars, too.

Mar­ket over­all showed truck and lux­ury car seg­ment expe­ri­enced increased depre­ci­a­tion and reten­tion turbulence.


Black Book
makes 2. What to Make of Those “Make” Meetings

Auto­mo­tive News, known by some to be “fac­tory –ori­ented” goes to a lot of edi­to­r­ial “trou­ble” in the post-NADA issue to cover all the Make meetings.

See a very brief but cogent sum­mary of what to Make of these OEM briefings.


Automotive News
mr-toyoda 3. Toyota Home-Runs Profits 5X in 4Q

After cap­i­tal­iz­ing on mon­e­tary eas­ing in U.S. over­all in 2013, Toy­ota pre­dicts record net in 2014.

Com­pany earned 5.2 B in 3rd Q 2013. Still says yen is an issue, and demand declines could happen.


Wall Street Journal

VIDEO: How Will Off-Lease Affect Residuals?

Cheap lease pay­ments and incen­tives are part of what automak­ers are doing to grow share through leas­ing – here’s what they’re likely to gain.

VIDEO: Chevy's Super Bowl Ad
  Chevy’s “Life” Celebrates Cancer Survivors

This 2014 Chevy Super Bowl com­mer­cial is the cel­e­bra­tion of can­cer sur­vivors. Turn your Face­book or Twit­ter pro­file pic­tures pur­ple at http://chevy.com/purpleroads to join Chevro­let and the Amer­i­can Can­cer Soci­ety in cel­e­brat­ing sur­vivors and those who sup­port them on the road to recovery.

VIDEO: Flashback - Cool Ad from Honda
  Honda’s Innovative ‘Cog’ Ad

Look­ing back to Honda’s cre­ative, inno­v­a­tive ‘Cog’ ad from 2003. Do you remem­ber it? It’s well worth watch­ing again.

More Six in 60

solso 4. Hardnosed GM Chairman Shakes Up Boardroom

Even though you prob­a­bly never heard of him, Tim Solso, the new “nonex­ec­u­tive chair­man” of the GM Board, is a mover and shaker.

He just doesn’t sit qui­etly on the Board— he makes action­able suggestions.


bobsled 5. BMW Going Downhill Faster

Do not panic or sell the fran­chise, BMW has designed the two-man bob­sled for the U.S. Olympic team.

Com­pany is run­ning TV com­mer­cials tout­ing it pride and sponsorship.


vw-uaw 6. VW & UAW Set Up Rules for Union Vote

Both VW and the UAW have agreed how the vot­ing process will go before & after.

Have agreed to align their com­mu­ni­ca­tions with the Chat­tanooga plant employees.


Doing It Right  

What are we talk­ing about?

A new online tool that’s strate­gi­cally embed­ded on dealer web­sites to gather rat­ings and reviews from their cus­tomers. When reviews are sub­mit­ted, this new Edmunds tool posts them and high­lights the review on both the dealer site and on Edmunds.com’s Dealer Rat­ings and Reviews page.

The whole ideas it to give your deal­er­ship a new tool to help your sales team build and bet­ter man­age your online the online rat­ings and reviews from your cus­tomers. Edmunds.com claims that this is an eas­ier way for car deal­ers to col­lect cus­tomer reviews and boost their online reputations.

It is called Edmunds.com’s Review Accel­er­a­tor. This new online tool is strate­gi­cally embed­ded on dealer web­sites to gather rat­ings and reviews from their customers.

If you see this tool work­ing in your deal­er­ship, you’ll want to learn more and see exactly how this works.

READ ON for more details and the link to the Edmunds Dealer site.


Build a Better Dealership

best-practicesAuto Dealer Internet Best Practice Tips

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

Smart Thinking - Pass It On  

At Issue:

At Michael Jor­dan Nis­san in Durham, NC, folks were con­stantly replac­ing bulbs and bal­lasts and tol­er­at­ing the color shift­ing lights that made the deal­er­ship inven­tory look incon­sis­tent – all while pay­ing a pre­mium price to run and main­tain them.

“There’s noth­ing worse than cus­tomers walk­ing out into a dark lot to look at a new car and they can’t see.” – Man­ag­ing Part­ner Ray Vrscak

The Back­story:
In 1990, when Michael Jor­dan Nis­san opened in Durham, NC, the facil­ity was state-of-the-art. But times change, and in 2010, the man­age­ment team part­nered with Gontram Archi­tec­ture, to begin plan­ning for a ren­o­va­tion using the architect-led design and build model.

When ren­o­vat­ing the car deal­er­ship, they chose inte­rior and exte­rior LED lumi­naires from Cree, Inc. to pro­vide the industry’s best color qual­ity, effi­cacy and enhanced inven­tory appear­ance with sig­nif­i­cant energy and main­te­nance savings.

READ ON to Learn What Cree Did to Improve the Deal­er­ship Lighting.

And be sure to visit Cree True­White light­ing solu­tions to get ideas for your dealership!

Dealer Resources 
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