At Michael Jordan Nissan in Durham, NC, folks were constantly replacing bulbs and ballasts and tolerating the color shifting lights that made the dealership inventory look inconsistent – all while paying a premium price to run and maintain them.
“There’s nothing worse than customers walking out into a dark lot to look at a new car and they can’t see.” – Managing Partner Ray Vrscak
In 1990, when Michael Jordan Nissan opened in Durham, NC, the facility was state-of-the-art. But times change, and in 2010, the management team partnered with Gontram Architecture, to begin planning for a renovation using the architect-led design and build model.
When renovating the car dealership, they chose interior and exterior LED luminaires from Cree, Inc. to provide the industry’s best color quality, efficacy and enhanced inventory appearance with significant energy and maintenance savings.
READ ON to Learn What Cree Did to Improve the Dealership Lighting.
And be sure to visit Cree TrueWhite lighting solutions to get ideas for your dealership!