February 10, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

truck-market 1. Used Truck Market Bumpy & Lux Cars Melting

All used trucks took a hit in value in Jan­u­ary. Lux­ury cars, too.

Mar­ket over­all showed truck and lux­ury car seg­ment expe­ri­enced increased depre­ci­a­tion and reten­tion turbulence.

READ MORE


Black Book
makes 2. What to Make of Those “Make” Meetings

Auto­mo­tive News, known by some to be “fac­tory –ori­ented” goes to a lot of edi­to­r­ial “trou­ble” in the post-NADA issue to cover all the Make meetings.

See a very brief but cogent sum­mary of what to Make of these OEM briefings.

READ MORE


Automotive News
mr-toyoda 3. Toyota Home-Runs Profits 5X in 4Q

After cap­i­tal­iz­ing on mon­e­tary eas­ing in U.S. over­all in 2013, Toy­ota pre­dicts record net in 2014.

Com­pany earned 5.2 B in 3rd Q 2013. Still says yen is an issue, and demand declines could happen.

READ MORE


Wall Street Journal
scot-hall-450

VIDEO: How Will Off-Lease Affect Residuals?

Cheap lease pay­ments and incen­tives are part of what automak­ers are doing to grow share through leas­ing – here’s what they’re likely to gain.

VIDEO: Chevy's Super Bowl Ad
chevy-life
  Chevy’s “Life” Celebrates Cancer Survivors
 

This 2014 Chevy Super Bowl com­mer­cial is the cel­e­bra­tion of can­cer sur­vivors. Turn your Face­book or Twit­ter pro­file pic­tures pur­ple at http://chevy.com/purpleroads to join Chevro­let and the Amer­i­can Can­cer Soci­ety in cel­e­brat­ing sur­vivors and those who sup­port them on the road to recovery.

VIDEO: Flashback - Cool Ad from Honda
honda-cog
  Honda’s Innovative ‘Cog’ Ad
 

Look­ing back to Honda’s cre­ative, inno­v­a­tive ‘Cog’ ad from 2003. Do you remem­ber it? It’s well worth watch­ing again.





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

solso 4. Hardnosed GM Chairman Shakes Up Boardroom

Even though you prob­a­bly never heard of him, Tim Solso, the new “nonex­ec­u­tive chair­man” of the GM Board, is a mover and shaker.

He just doesn’t sit qui­etly on the Board— he makes action­able suggestions.

READ MORE

bobsled 5. BMW Going Downhill Faster

Do not panic or sell the fran­chise, BMW has designed the two-man bob­sled for the U.S. Olympic team.

Com­pany is run­ning TV com­mer­cials tout­ing it pride and sponsorship.

READ MORE 

vw-uaw 6. VW & UAW Set Up Rules for Union Vote

Both VW and the UAW have agreed how the vot­ing process will go before & after.

Have agreed to align their com­mu­ni­ca­tions with the Chat­tanooga plant employees.

READ MORE 

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

What are we talk­ing about?

A new online tool that’s strate­gi­cally embed­ded on dealer web­sites to gather rat­ings and reviews from their cus­tomers. When reviews are sub­mit­ted, this new Edmunds tool posts them and high­lights the review on both the dealer site and on Edmunds.com’s Dealer Rat­ings and Reviews page.

The whole ideas it to give your deal­er­ship a new tool to help your sales team build and bet­ter man­age your online the online rat­ings and reviews from your cus­tomers. Edmunds.com claims that this is an eas­ier way for car deal­ers to col­lect cus­tomer reviews and boost their online reputations.

It is called Edmunds.com’s Review Accel­er­a­tor. This new online tool is strate­gi­cally embed­ded on dealer web­sites to gather rat­ings and reviews from their customers.

If you see this tool work­ing in your deal­er­ship, you’ll want to learn more and see exactly how this works.

READ ON for more details and the link to the Edmunds Dealer site.

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

best-practicesAuto Dealer Internet Best Practice Tips

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

Smart Thinking - Pass It On  

At Issue:

At Michael Jor­dan Nis­san in Durham, NC, folks were con­stantly replac­ing bulbs and bal­lasts and tol­er­at­ing the color shift­ing lights that made the deal­er­ship inven­tory look incon­sis­tent – all while pay­ing a pre­mium price to run and main­tain them.

“There’s noth­ing worse than cus­tomers walk­ing out into a dark lot to look at a new car and they can’t see.” – Man­ag­ing Part­ner Ray Vrscak

The Back­story:
In 1990, when Michael Jor­dan Nis­san opened in Durham, NC, the facil­ity was state-of-the-art. But times change, and in 2010, the man­age­ment team part­nered with Gontram Archi­tec­ture, to begin plan­ning for a ren­o­va­tion using the architect-led design and build model.

When ren­o­vat­ing the car deal­er­ship, they chose inte­rior and exte­rior LED lumi­naires from Cree, Inc. to pro­vide the industry’s best color qual­ity, effi­cacy and enhanced inven­tory appear­ance with sig­nif­i­cant energy and main­te­nance savings.

READ ON to Learn What Cree Did to Improve the Deal­er­ship Lighting.

And be sure to visit Cree True­White light­ing solu­tions to get ideas for your dealership!






Dealer Resources 
Autobytel
Looking for the Best Leads in the business?
DealerRater.com
Helping dealers manage their reputation.
OneCommand
OneCommand deploys leading-edge communications technology proven to increase response rates, drive traffic, and lower marketing costs.
AutoTrader.com
Partnering with AutoTrader.com alone gives your inventory unparalleled online exposure.
Fiserv
Fiserv offerings address every step of the automotive lending process.
Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




If you find that you received this newsletter by mistake or wish to unsubscribe to this publication, please click here to unsubscribe from the mailing list.

ADVERTISE WITH US - Contact AIN Media Publisher Chuck Parker at cparker@automotivedigest.com or (310) 265-2225 to learn more.