February 17, 2014
Quick Reads: Six in 60
TODAY'S TOP 6 STORIES, IN 60 SECONDS

vw-plant 1. Was VW Vote Really a Loss for UAW?

Vote not to union­ize being viewed as sting­ing loss of UAW in the South.

VW did not oppose the union­iza­tion drive & the loss was only by 86 votes.

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The New York Times
highway 2. Congress Runs Next Highway Funding Off the Road

With all kinds of options under con­sid­er­a­tion, Com­mit­tee Chair backs off bring­ing fund­ing to vote.

With some com­mit­tee dis­agree­ment, says fund­ing was not the will in Con­gress or the public.

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Transport Topics
rockefeller 3. Data Brokers Getting Heat from Feds About Auto Lending Leads

Con­tin­u­ing signs that the “the fit is about hit the shan” over the sell­ing of data. Is it time to “wash the sales funnel”?

Rock­e­feller. FTC, and CFPB scru­ti­niz­ing data bro­kers who are mar­ket­ing credit info on finan­cially trou­bled consumers.

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The Wall Street Journal
sturtz-david

VIDEO: Huge Possibilities with Connected Vehicles

Telem­at­ics can be more than just info­tain­ment inside the vehi­cle, but a way to sched­ule ser­vice appoint­ments while putting the deal­er­ship first in line for the repair.

VIDEO: Inventory Management
vin-camera
  VinCamera Gives You Control of Your Internet Marketing
 

Vin­So­lu­tions gives you com­plete con­trol of mar­ket­ing your vehi­cles online. Con­trol counts. Using Vin­So­lu­tions Vin­Cam­era sells vehi­cles faster and puts money in your pocket.

VIDEO: The Power of Good Telematics
xtime
  ServiceTelematics by Xtime
 

Advanced telem­at­ics plat­forms pro­vide an ongo­ing, reli­able con­nec­tion to the vehi­cle and its owner. They enhance safety, nav­i­ga­tion, vehi­cle diag­nos­tics and pro­vide new forms of info­tain­ment. And they rep­re­sent a pow­er­ful mech­a­nism to drive cus­tomer delight and a higher propen­sity to pur­chase another vehi­cle from the automaker.





More Six in 60
MORE OF TODAY'S TOP 6 STORIES

lexus 4. Transmission & Tech Problems Plague Auto Reliability

Vehi­cles own­ers are telling J. D. Power & Asso­ciates that the quest for fuel econ­omy and cool tech­nol­ogy in the dash­board are “problems.”

41,000 Own­ers of 3-year-old vehi­cles reported more prob­lems than last year.

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penske-automotive-logo 5. Penske Automotive 2013 Performance Could Blow Your Mind

As one would have expected, Penske Auto­mo­tive reported record 4th Quar­ter and full-year 2013.

Rev­enue increased 15% to $3.9B in 4th Quar­ter and $14.B over­all for 2013.

GET MORE DETAILS 

stopping-cyberattacks 6. Prep for Cyberattack — Ways to Protect Your Data

Last week, the White House issued vol­un­tary guide­lines for com­pa­nies (includ­ing deal­ers) to help fend off cyberattacks.

Guide­lines were intended for util­i­ties, cell­phone tow­ers, and banks – but they really apply to all companies.

 GET MORE DETAILS

Doing It Right  
HOW-TOs BY INDUSTRY EXPERTS

What Hap­pened: CRM and lead-management leader Vin­So­lu­tions recently announced a part­ner­ship with Xtime, the leader in reten­tion for deal­er­ship ser­vice departments.

What This Means for Deal­ers: This part­ner­ship enables deal­ers to have an enhanced ser­vice CRM expe­ri­ence by uti­liz­ing both the Vin­So­lu­tions CRM plat­form and the Xtime reten­tion solu­tion to enable call cen­ters, ser­vice advi­sors and even sales­peo­ple to meet any customer’s ser­vice needs from any part of the dealership.

“Life­cy­cle man­age­ment is becom­ing ever­more impor­tant for today’s deal­er­ships, and by inte­grat­ing Vin­So­lu­tions’ CRM plat­form with Xtime’s lead­ing reten­tion solu­tion, we are help­ing to fill an unmet need in the indus­try,” said Brian Skutta, vice pres­i­dent and gen­eral man­ager of Vin­So­lu­tions. “For our dealer cus­tomers, this new part­ner­ship will enable them to have an end-to-end view of their cus­tomers, which will help them pro­vide a best-in-class expe­ri­ence each and every time con­sumers engage with the dealership.”

See the orig­i­nal release to get more details on how this merger can boost your ser­vice department’s bot­tom line.

 
 



Build a Better Dealership
SMART INSIGHTS FOR SMART DEALERS

best-practicesAuto Dealer Internet Best Practice Tips

The auto­mo­tive Inter­net mar­ket­place con­tin­ues to grow by leaps and bounds on a yearly basis.

Auto­by­tel was the orig­i­nal inno­va­tor of Inter­net auto leads.

Over the years, Auto­by­tel  has con­tin­ued to pro­duce cutting-edge prod­ucts and ser­vices to help your car deal­er­ship turn leads into sales.

Fol­low these Inter­net best prac­tice tips:

• Respond to all pur­chase requests with 30 min­utes (dur­ing work­ing hours)

• Send pro­fes­sional look­ing emails that pro­vide a pos­i­tive impression

• Send the price quote email before call­ing for an appointment

• Ask ques­tions in an email to open the inven­tory selec­tion and find the customer’s hot buttons

More …

Smart Thinking - Pass It On  

Sit­u­a­tion:
Deal­ers need to be able to iden­tify lost oppor­tu­ni­ties and have the abil­ity to attribute a show­room visit and a sale back to a web­site visitor.

Solu­tion:
Auto deal­ers will now be able to gain full attri­bu­tion on their mar­ket­ing spend thanks to a new agree­ment between Polk (recently acquired by IHS) and Hook­Logic

The new solu­tion is a nat­ural pro­gres­sion in the long­stand­ing rela­tion­ship between the com­pa­nies and pro­vides closed-loop report­ing that demon­strates the effect HookLogic’s data dri­ven, high-value incen­tives have on prospec­tive cus­tomers. Pro­grams such as HookLogic’s Web2Show and Lead2Show have long brought prospects to showrooms.

Results:
“Pur­chase Analy­sis Reports pro­vide auto deal­ers and OEMs the evi­dence they need for improved busi­ness deci­sions,” said Brad Korner, vice pres­i­dent, auto­mo­tive retail and media, at IHS Auto­mo­tive. “Armed with this infor­ma­tion, deal­ers and OEM rep­re­sen­ta­tives can deter­mine, on a monthly basis, exactly what is per­form­ing well and iden­tify areas where they need to improve.”

Learn more about the report’s features.






Dealer Resources 
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AutoTrader.com
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Fiserv
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Thrifty Car Sales
Find out what Thrifty Car Sales Franchise Opportunities can do for you.
AutoUSA
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships.
IMN
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide, combining custom, vertically-oriented content with advanced publishing technology and services.
vAuto
vAuto's Provision™ suite of inventory management tools is the auto industry's leading solution to help dealers increase used vehicle sales, profitability and return on investment.
Dealer.com
Turn-key automotive Internet marketing on one platform.
NADA University
One Source, Endless Possibilities, 24/7.




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