Dealers need to be able to identify lost opportunities and have the ability to attribute a showroom visit and a sale back to a website visitor.
Auto dealers will now be able to gain full attribution on their marketing spend thanks to a new agreement between Polk (recently acquired by IHS) and HookLogic.
The new solution is a natural progression in the longstanding relationship between the companies and provides closed-loop reporting that demonstrates the effect HookLogic’s data driven, high-value incentives have on prospective customers. Programs such as HookLogic’s Web2Show and Lead2Show have long brought prospects to showrooms.
“Purchase Analysis Reports provide auto dealers and OEMs the evidence they need for improved business decisions,” said Brad Korner, vice president, automotive retail and media, at IHS Automotive. “Armed with this information, dealers and OEM representatives can determine, on a monthly basis, exactly what is performing well and identify areas where they need to improve.”
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